Finding a skillful technology writer to convey the business value of your software, hardware or other tech solution can be a serious challenge -- especially when reaching out to the decision-makers and influencers who sign the checks or actually purchase your technology products and services.
Business and technology writer Lisa Plendl blends an award-winning journalist background with seasoned marketing savvy to bring a high-value message to your software and hardware solutions. With a specialty in business articles, brochures, solution sheets, white papers, Web copy and other marketing materials, she has written extensively for clients including IBM, Candle Corp., Guidance Software, SAP, Ingram Micro, e-Republic/Center for Digital Education and created work for numerous others, including Microsoft, Symantec, HP, Computer Associates, USAA and more.
Effective technology writing doesn't assume readers will automatically know how your software, hardware or other solution will solve their problem – or improve the bottom line -- unless you explain with clarity. We change the equation with user-friendly business and technology writing that informs, avoids unnecessary jargon and abstractions -- and explains as it goes, with an engaging, intelligent tone.
To learn more about business and technology marketing writing services, contact Lisa Plendl.
Business and technology writer Lisa Plendl blends an award-winning journalist background with seasoned marketing savvy to bring a high-value message to your software and hardware solutions. With a specialty in business articles, brochures, solution sheets, white papers, Web copy and other marketing materials, she has written extensively for clients including IBM, Candle Corp., Guidance Software, SAP, Ingram Micro, e-Republic/Center for Digital Education and created work for numerous others, including Microsoft, Symantec, HP, Computer Associates, USAA and more.
Effective technology writing doesn't assume readers will automatically know how your software, hardware or other solution will solve their problem – or improve the bottom line -- unless you explain with clarity. We change the equation with user-friendly business and technology writing that informs, avoids unnecessary jargon and abstractions -- and explains as it goes, with an engaging, intelligent tone.
To learn more about business and technology marketing writing services, contact Lisa Plendl.
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Highly Seasoned
“Lisa is an experienced technology writer who delivers beyond expectations. She is unafraid of tackling very complex topics and turns out final copy – in the form of articles, brochures or other marketing collateral – that is clear, concise and a pleasure to read. But Lisa does more than take tough assignments. She brings her own analytical prowess to every assignment, adding depth and insight, and the result is always superior product.” --Denise Hamilton, An Editor of IBM publications Top qualities: Great Results, High Integrity, Creative |
Adds Business Value
“Lisa is a brilliant technology writer who can tackle technology topics from all angles, whether it's a business issue important to executives or a more technical issue being addressed in the field. She can take a project from start to finish and, thanks to an eye for both detail and deadlines, always delivers a polished product on or ahead of schedule. Lisa was such an instrumental contributor to our communications team at Candle Corp., that when IBM acquired the company we made sure to bring her with us as a supplemental employee in order not to lose her talents.” --Michael O'Neill, Editor of IBM CCR2 magazine. Top qualities: Great Results, Personable, High Integrity |
Easy to Work With
"Lisa Plendl is an excellent, versatile writer and a joy to work with. When I was the editor in charge of providing all content to (the former) Office.com’s online business magazine, I relied heavily on her to write compelling business/technology strategy articles for our SMB readership. Lisa not only understands the technology she writes about, she also grasps its larger implications and has the journalistic skills to explain both in a fresh and engaging fashion. With Office.com, it was often hard to get the New York editors who signed off on our content to approve our stories, but Lisa's work always hit the mark. As a result, I used her nearly every week for writing and for editing or rewriting other writers’ articles. In a deadline-driven environment, she always came through with excellent material." -- Editor William Rodarmor, Berkeley, California |
